Archive | October, 2013

More Things I Stumbled Upon

23 Oct

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C.J.Jack

Interested in Brand Management?? (Tweet, Tweet)

17 Oct

I recently stumbled upon #brandchat, which is a live twitter chat about what? Brand Management! It is run by @brandchat whose goal is to stimulate conversation about personal and professional brand management. They chat is primarily composed of professions whose career deals with communication and brand management, but they are very accepting of others that aspire to be where they are or just are really interested in the topic.

This Week we spoke about Brands and their loyalty programs. Are they effective at achieving their goal of increasing the loyaly of the consumers? The overarching opinion was yes. Many tweet chatters, believe that loyalty programs are really good at retaining the loyalty of the brand’s consumers. I, however, did not necessarily disagree, but I did indeed and a stipulation. I believe that loyalty brands are not needed by every company and I used the example of Apple. In my opinion, Apple does not need a brand loyalty program because their consumers are loyal to them by default due to convenience. Apple has set up their products in a way that in order to reach optimum efficiency, the consumer needs to continue buying only Apple products because only Apple products work with other Apple products. My statement was received well (as in they understood where I was coming from), but they continued to add the Apple seems rely to much on this and are starting to loose steam. I couldn’t deny this. But they did not just condemn Apple they provided solutions that Apple could use to amend their relationship with their customers. Although this was only one thing mentioned in discussion, I learned a lot from the chat and I really appreciated the different perspectives about branding in general.  

If you are as interested as I was in brand management and engaging in conversations with like-minded people, follow @brandchat and tweet #brandchat on Wednesdays 10-11 am Central to join the fun.

 

C.J.Jack

 

If you are interested in starting to build connections with others that are interested in PR, Communications or Brand Management, follow me on twitter @CharityJJacks

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More Than Meets the Eye

15 Oct

In today’s world of high recall but short attention spans, logos are becoming more and more important to companies. Logos connect masses with a brand’s identity in a split second. Even children as early as age five can start deciphering companies according to their logos. But when you look at our modern day logos, what are you viewing? Are you really seeing the whole picture? Here is a list of the top 10 logos that mean more than you have even imagined.

10. Fed Ex:

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Fed Ex seems simple upon first glance, but they have cleverly encoded an arrow between the “E” and the “X”. This might not impress many, but they had to create a whole new letterform to accomplish such. Why is it that important you ask? This arrow subliminally triggers ideas of speed in peoples mind. Just in the three seconds they took viewed the logo, they have subconsciously connected speed and Fed Ex together, which works in favor of the company and to make things even better without the company having to do anything more than just place the logo in the eyesight of the consumer. Their minds will do the rest.

9. McDonald’s:

I have heard a lot of interpretations of McDonald’s golden arches. McDonald’s “M” represents more than just the first letter in the companies name. Some psychologists insist that the rounded design mirrors an image of a mother’s breast. Originally, McDonald’s was so alarmed by this, that they almost redesigned their image until psychologist informed that this similarity was not a bad thing. They convinced McDonald’s that when customers see their logo and subconsciously think of breast, it makes them hungry. This conclusion might be harder to swallow for some, but McDonald’s decided to keep their logo and they remain to be a leader in the fast food community. Coincidence?

8. Museum of London:

This is one of my new favorite logos. The Museum of London recently redesigned their logo to attract a younger audience. Not only does it incorporated vibrant colors that appeal to a more modern times, the different layers of the design represent the different geographical shapes that London has transformed from since the creation of the city. Just looking at the logo is a quick history lesson!

7. Adidas:

From it’s creation, the founder of Adidas put heavy emphasis on “the brand with three stripes.” Although the logo has undergone some transformations, they company has stuck to this core structure of the stripes. The recent revamping of this idea is the three lines slanted into a triangle shapes. For Adidas, this embodies a mountain, which symbolizes a challenge and obstacle athletes face and overcome. And just like that, this logo just got deeper.

6. Mitsubishi:

Mitsubishi was not always what it was today. The Mitsubishi that we know today is a result of the merging of two companies that happened around the 1800s. Their logo is actual a combination of the companies’ previous symbols. The first being a three leaf crest and the second being three diamonds stacked upon each other. What a collaboration.

5. Google:

Google’s logo is a very simple design, but if you know anything about Google, they not only wanted it that way, but they work hard to keep it that way. Their primary color scheme with clean letters is supposed to evoke a sense of fun for the consumer. So what’s with the break of the primary color scheme by adding a single green letter? That’s just Google being a little bit rebellious in saying that they don’t play by the rules. Ohhhhhhh Google

4. Animal Planet:

I really appreciate the revamp of the Animal Planet logo. Its simplicity goes a long way. Where their previous logo was an elephant reaching toward the earth with its trunk (a literal animal and planet), in 2008 they stripped their logo to just their name. I believe it allows the consumer to deduce subtle abstract things like the turning of one letter for themselves and it is evidence of how powerful typography can be.

3. NBC:

Some people might be surprised that the NBC peacock is not only on this list but rated so high. Have you ever thought where the logo originated? The peacock and its beautiful colors was a ploy by the NBC’s owning company, Radio Corporation of America, to get the public to buy the more expensive color televisions. Their logo reinforced to consumers that black and white television could not give them the full picture and had some hand in shaping the way we view TV.

2. Amazon:

Amazon’s logo is not a very complex design that still incorporates so much. Their logo is just their name with a curving line underneath it, but this line holds a lot of Amazon’s core values. The line represents firstly that smile the costumer should have when interacting with Amazon positively. But the line goes from the first “a” to the “z” to represent the plethora of items “from a to z” you can find on through using their company.

1. Pepsi:

Pepsi is in a hard industry category. It is up against one of the most recognizable brands in the world, Coke, so their logo has to definitely fight through the clutter to be recognized on its own merit. When Pepsi spent hundreds of millions of dollars to redesigned their logo they wanted more than just colors which represent the American flag and they got just that. The branding agency they hired not only gave them a new logo, but also sent along with it a 27 page document explaining many connotations of the design. Some of the connotations include the following: geodynamics, the theory of relativity, Feng shui, and the Earth’s magnetic field. With a 27 page document, I’m sure the next time you see this logo you will find some new idea incorporated in it.

So I hit you with a LOT of information today, but I thought it was so interesting I didn’t want to short change you of any of it. Now that you know all that was presented, how can you look at these logos the same?

C.J.Jack

Source: Scott Hillard’s “10 Logos That Mean Way More Than You Think

All images were taken from search engines

A REAL Progressive Campaign

11 Oct

One strategic campaign that stood apart from their counterparts was the Dove “Real Beauty” campaign in 2004. It highlighted the average women with curves, freckles, and wrinkles as opposed the non average model size other companies used to promote their brand. Dove sought to really connect with their target audience (women) by using images they wanted and what they wanted was advertisement that reflected their beauty. They used women of all shapes and sizes. This campaign challenged the marketing field by creating a new way to categorize the type of beauty women look up to and was a great example of how a company knew how to meet the needs of their audience.

Here’s some pictures from their campaign taken from google:

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If you want, comment below and tell me what you think of the ad!

C.J.Jack

Has This Ever Crossed Your Mind??

8 Oct

If you are headed toward the dessert section of your nearest buffet what would you call this item?

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How about this?

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Many people would probably say that it’s Jell-O and although the majority of people would commonly agree with that answer they would be wrong. This item is actually gelatin! The brand name is Jell-O.

This synonymous pairing of the dessert gelatin to the company of Jell-O is expansive. If you google the word Jello like I did to find the pictures above, you will find more pictures than if you google the world gelatin. That’s because the Jell-O company has done such an outstanding job of distinguishing themselves as a brand, people associate a whole category of dessert to their brand. Even though the Jell-O company has expanded their line to incorporate other desserts as well, consumers will never disassociate the brand with gelatin (not that Jell-O would want them too).

American kids and adults won’t look at a picture of gelatin and think of Royal Gelatin, Fruit-O-Jell, or Easy Jell, Jell-O’s actual competitors and because of such the Jell-O company continues to dominate the gelatin field.

C.J.Jack

I see what you did there!

7 Oct

I found a couple really interesting and cool communications campaigns that I wanted to share. Hope you enjoy!

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Source: pickledpretzel.tumblr.com

C.J.Jack

One of the Best Campaigns of All Time

7 Oct

When you are taking in a sight that you want to last forever whether it be a landscape, a perfect night with you friends, your wedding day, or your child’s first steps, what the first phrase that comes to mind?

One of the best marketing strategies of all time had to come from Kodak. They released a series of commercials in 1995 pairing the coined phrase “A Kodak Moment” to the action of taking and keeping pictures. Their brand became more than just a film company, but transcended into a idea that their company allows for the best memories to be persevered. This mindset has become a staple in our society. People now refer every timeless moment as a “Kodak Moment”. Regardless of what company supplies the film to save such memory, everyone will forever associate positive memories with the Kodak company.

Weaving itself into American culture? When it comes to brands, it doesn’t get much better than that!

C.J.Jack

 

Check out the revolutionary ad for yourself!

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