Has This Ever Crossed Your Mind??

8 Oct

If you are headed toward the dessert section of your nearest buffet what would you call this item?


How about this?


Many people would probably say that it’s Jell-O and although the majority of people would commonly agree with that answer they would be wrong. This item is actually gelatin! The brand name is Jell-O.

This synonymous pairing of the dessert gelatin to the company of Jell-O is expansive. If you google the word Jello like I did to find the pictures above, you will find more pictures than if you google the world gelatin. That’s because the Jell-O company has done such an outstanding job of distinguishing themselves as a brand, people associate a whole category of dessert to their brand. Even though the Jell-O company has expanded their line to incorporate other desserts as well, consumers will never disassociate the brand with gelatin (not that Jell-O would want them too).

American kids and adults won’t look at a picture of gelatin and think of Royal Gelatin, Fruit-O-Jell, or Easy Jell, Jell-O’s actual competitors and because of such the Jell-O company continues to dominate the gelatin field.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


The Giving Daily Project - My yearlong journey of giving daily


in·spec·tor: an investigator who observes carefully

You: The Brand

A student blog focused on personal branding and public relations.

The world of Health and wellness

Through the lens of advertising and marketing messages

Personal PR

A personal blog with a touch of PR. Communication makes the world go round.

Dylan's Front To the Future

This Blog will chart my final year at Ohio State .

Communicating Behind the Scenes

Taking a look behind the scenes of film and television advertising

Fencerow Findings

Adventures of an agriculture enthusiast

Meg's Messages

Bringing you news about my adventures in agriculture

%d bloggers like this: