A REAL Progressive Campaign

11 Oct

One strategic campaign that stood apart from their counterparts was the Dove “Real Beauty” campaign in 2004. It highlighted the average women with curves, freckles, and wrinkles as opposed the non average model size other companies used to promote their brand. Dove sought to really connect with their target audience (women) by using images they wanted and what they wanted was advertisement that reflected their beauty. They used women of all shapes and sizes. This campaign challenged the marketing field by creating a new way to categorize the type of beauty women look up to and was a great example of how a company knew how to meet the needs of their audience.

Here’s some pictures from their campaign taken from google:








If you want, comment below and tell me what you think of the ad!



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