One of the Best Campaigns of All Time

7 Oct

When you are taking in a sight that you want to last forever whether it be a landscape, a perfect night with you friends, your wedding day, or your child’s first steps, what the first phrase that comes to mind?

One of the best marketing strategies of all time had to come from Kodak. They released a series of commercials in 1995 pairing the coined phrase “A Kodak Moment” to the action of taking and keeping pictures. Their brand became more than just a film company, but transcended into a idea that their company allows for the best memories to be persevered. This mindset has become a staple in our society. People now refer every timeless moment as a “Kodak Moment”. Regardless of what company supplies the film to save such memory, everyone will forever associate positive memories with the Kodak company.

Weaving itself into American culture? When it comes to brands, it doesn’t get much better than that!

C.J.Jack

 

Check out the revolutionary ad for yourself!

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A Marketing Impression That Last As Long As Its Diamonds

5 Oct

I was talking to my roommate the other day and we were discussing why diamond engagement rings are a must. Why can’t any other stone signify love as a diamond can? What’s wrong with a pearl or a ruby? Are emeralds not nice enough?

Then it hit me. This stipulation on diamond engagement rings is a rest of a marketing campaign done by De Beers Diamonds. During a time where the price of diamonds started to decrease, De Beers reinvented what a diamond means to consumers through their “Last As Long As Your Love” campaign. This changed the meaning of diamonds from luxury to everlasting love. What’s most important is that it stuck in the minds of the public! People are still associating the ideas persistent in their campaign with real life romances everywhere. What an impressive feat.

C.J.Jack

 

Check out the campaign for yourself

Welcome!

19 Sep

Hey everyone! My name is Charity Jackson and I am a third year student at The Ohio State University with aspirations on getting into the world of public relations after college. I’ve always been interested in the ways that advertising reflects the beliefs of society as well as influences society to believe or act in a certain way. In this blog I plan to compile several popular ads and dissect them to reveal things that sometimes may be overlooked. So thank you so much for stopping by, I hope you enjoy, and I’ll talk to you soon ­čÖé

C.J.Jack

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